Blog 4 Typography

As is pertains to comic typography and the technical perspective many of the different creators including Marvel and DC have had distinct typeface logos and titles for the brand and individual members of the universe from which the superhero's come from. Marvel typically uses different variations of the same typeface for "The Avengers" as they do for all of the individual movies such as Iron Man, Captain America, Guardians of the Galaxy, and Ant Man. I think that the typographers of these movies use distinct typefaces as a marketing strategy that would immediately inform a viewer that it is related to Marvel Universe. Specifically Marvel uses the square serif family typeface in different variations of 2 and 3-D for its brick-like and rigid appearance. The color used in this image is a yellow, orange and black gradient that gives it a burnt-bronze look. The bright colors used in the top part of the writing makes it stand ...